From eating out in a restaurant to buying a new article of clothing in a store, consumers expect a seamless point-of-sale experience both in the physical and digital world. But for the independent retailers and restaurants that bring character and unique shopping and dining opportunities to local neighbourhoods, investing in omnichannel solutions has traditionally meant a significant financial commitment.

Montreal-based company Lightspeed is on a global mission to level the playing field for independent businesses. Since 2005, Lightspeed brings innovative technologies to 50,000-plus retailers and restaurateurs around the world. Spearheading initiatives like mobile checkout, self-order menu and omnichannel, the SAAS company equips its customers with a comprehensive cloud-based platform. Most recently, the company launched Lightspeed Analytics, an intuitive tool that allows independent retailers access to the kind of data and reporting previously only available to big box stores.

“Retail is evolving, and we help our customers be part of that evolution regardless of their size,” said Bradley Grill, Lightspeed’s Director of PR. “Our solutions help retailers and restaurateurs make smarter decisions, streamline customer interactions, and boost their revenue. Customers that use our cloud-based POS software typically see a 20% increase in sales in their first year on our platform.”

A flexible platform encourages stronger growth.

With success figures like these, it’s not surprising that Lightspeed has experienced exceptional growth over the past 13 years. But growth can bring complexity, especially when adding new products and territories. “We needed to simplify our internal processes so that we could focus on giving our customers the best experience possible,” explained Lory Ajamian, Director of Performance at Lightspeed.

Although Lightspeed initially deployed Salesforce for its CRM and real-time reporting capabilities, it now also plays a critical role in customer billing. “Our customers often want customized payment schedules, which we can accommodate more easily with Salesforce,” said Kareem Afara, Lead Salesforce Developer for the company. “It gives us the agility and flexibility we need to grow our business and respond to individual customer needs.”

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