Google Local Inventory Ads (LIA) is now built natively in Lightspeed. This integration allows merchants to easily sync inventory from Lightspeed to Google and launch marketing campaigns in their local area to drive in-store traffic. Merchants can now set budgets and see how their ads are performing—all without leaving their POS.

With Lightspeed’s Retail POS, merchants can connect to Google Services to help them promote their store and products. After syncing their location and inventory to Google, they can then set up Google LIA to advertise in-store items to potential local customers.

Here’s video on how Lightspeed and Google Ads work together to bring in more customers to you.